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The Role of Electronic Money Institutions (EMIs): Issuing, Managing, and Redeeming E-Money

Julien Haye
EMIs in Issuing, Managing, and Redeeming E-Money
Are you ready to unlock opportunities in the rapidly growing digital finance market by engaging in regulated activities like issuing e-money, facilitating cross-border payments, or offering innovative financial solutions?

Whether you're a fintech startup, a payment service provider, or an established business looking to expand into the electronic money (e-money) sector, securing an Electronic Money Institution (EMI) authorisation is essential for entering this dynamic industry. Acting as an authorised EMI or an agent under another provider’s authorisation ensures compliance with financial regulations, safeguards customer trust, and establishes your business as a reliable player in the market.


However, the path to becoming an EMI can be complex, requiring not only a strong operational foundation but also a deep understanding of regulatory expectations and technological readiness. From safeguarding client funds to implementing robust anti-money laundering (AML) and know-your-customer (KYC) processes, EMIs must meet stringent requirements to operate legally and effectively.


This article provides a comprehensive guide to understanding EMIs, the services they offer, and the critical steps to get started—whether by securing your own license or partnering as an agent. Whether you’re a new entrant or a business exploring the EMI model, this guide will help you navigate the complexities with clarity and confidence.

 

TABLE OF CONTENTS

 

Issuing E-Money

 

  • Creating Digital Currency: EMIs are authorised to issue electronic money, which is a digital representation of fiat currency, based on funds received from customers. This process begins when a customer deposits traditional currency with an EMI, and in return, the EMI issues an equivalent amount of e-money. In the European Union, EMIs must comply with specific regulatory frameworks to ensure secure and compliant issuance of e-money. EMIs must also comply with regulatory standards to ensure that funds received are securely held and managed, maintaining customer trust.

  • Ensuring Compliance: Issuing e-money requires strict adherence to financial regulations, ensuring that all operations are secure, legitimate, and transparent.

  • Enabling Digital Transactions: The e-money issued can be used for a range of transactions, from online shopping and mobile payments to peer-to-peer transfers, reflecting the versatility of digital currency.


Understanding Electronic Money Institutions in the UK


Electronic Money Institutions (EMIs) are entities authorised to issue electronic money and provide related payment services. In the UK, the Financial Conduct Authority (FCA) distinguishes between:


  • Authorised Electronic Money Institutions (AEMIs): These institutions meet full regulatory requirements and can offer a wide range of services.

  • Small Electronic Money Institutions (SEMIs): These are subject to lighter regulatory requirements and have limitations on the scale of their operations.


Initial Setup for Issuing E-Money


Before issuing e-money, EMIs need a foundational setup to meet regulatory and operational requirements:


  1. Legal Entity: Incorporate the business and define the corporate structure to meet regulatory transparency standards.

  2. Compliance Processes: Draft AML, KYC, and safeguarding policies to demonstrate adherence to local laws.

  3. Technology Stack: Select or develop systems for issuing and managing e-money securely.

  4. Capital and Liquidity: Secure the required initial and ongoing capital to meet regulatory thresholds.


Managing E-Money

 

  • Overseeing E-Money Accounts: EMIs manage customer e-money accounts, overseeing payment transactions, ensuring the security of accounts, and protecting sensitive data. These payment transactions must comply with regulatory standards in both the EU and the UK to ensure customer funds are safeguarded.

  • Monitoring and Compliance: A significant part of management includes monitoring for fraudulent activities and adhering to anti-money laundering (AML) and know your customer (KYC) regulations.

  • Technology and Infrastructure: Effective e-money management demands sophisticated technology infrastructure to handle transactions securely and provide reliable customer support.


    Technology Infrastructure Needed


    Effective management of e-money accounts requires:

    • Secure Platforms: Platforms for customer onboarding, transaction processing, and account management.

    • AML/KYC Tools: Integration of tools for fraud detection, identity verification, and real-time monitoring.

    • Data Security: Implement encryption and other measures to comply with data protection regulations like GDPR.

    • Reporting Systems: Automated systems for generating reports required by regulators.


Redeeming E-Money

 

  • Converting Back to Fiat: E-money redemption involves converting digital currency back into traditional currency. Customers can withdraw their e-money balance, and the EMI provides the corresponding amount in fiat currency.

  • Maintaining Liquidity: To meet redemption demands, EMIs must ensure they have sufficient liquidity. This involves careful financial planning and risk management.

 

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Providing Related Financial Services

 

Beyond handling e-money, EMIs offer a suite of financial services, including payment initiation and payment transactions management:


  1. Payment Services: This includes processing various types of digital payments, such as payment initiation services, international transactions, and merchant services.

  2. Prepaid Card Issuance: Many EMIs issue payment cards linked to e-money accounts, which are usable in similar ways to traditional debit or credit cards. Payment cards issued by EMIs are regulated to ensure consumer protection and standardisation across EU member states.

  3. Remittance Services: They enable customers to send e-money to others, often facilitating quick and secure cross-border transactions.

  4. Digital Platforms: EMIs may provide apps or platforms offering budgeting tools, financial analytics, and even investment options.

  5. API Solutions: For businesses, EMIs offer API integration for payment transactions and e-money services on their platforms.

  6. Advisory and Support Services: They provide customer support for transaction inquiries and account management, alongside financial advisory services.


Examples of EMIs

 

Here are some notable examples of EMIs:

 

  1. Revolut: A widely recognised fintech company, Revolut offers a range of services including e-money accounts, international money transfers, currency exchange, and a prepaid debit card. Revolut has expanded its offerings to include budgeting tools and cryptocurrency exchange. In addition to offering payment initiation services, Revolut facilitates international payment transactions across various currencies.

  2. PayPal: One of the earliest and most well-known EMIs, PayPal facilitates online payments and money transfers. It allows users to hold balances in their PayPal accounts, which is a form of e-money, and offers services like online shopping payments and peer-to-peer transactions.

  3. Skrill: Skrill specialises in providing low-cost international money transfers. In addition to its transfer services, Skrill offers an online wallet and a prepaid card, making it a versatile EMI for both personal and business transactions.

  4. TransferWise (now Wise): Initially focused on currency exchange and international money transfers, Wise operates as an EMI by offering multi-currency accounts with the ability to hold and manage money in various currencies.

  5. N26: A mobile bank based in Europe, N26 offers a range of banking services including e-money accounts, payment services, and personal finance management tools. They are known for their user-friendly app and transparent fee structure.

  6. Monese: This UK-based EMI provides instant current accounts and money transfer services, primarily catering to expats, freelancers, and travellers. Monese offers a simple account setup process and a mobile app for managing finances on the go.

  7. Starling Bank: Although a fully licensed bank, Starling also operates in the EMI space by offering features like e-money accounts, mobile banking, and budgeting tools. Starling is known for its personal, business, and joint accounts.

  8. Curve: Curve is a unique EMI that consolidates multiple bank cards into a single Curve card and app, allowing users to manage their finances across various accounts conveniently.

  9. EcoPayz: EcoPayz offers a secure online payment solution, providing an e-wallet service along with prepaid card options. It's commonly used for online gaming, trading, and international money transfers.

  10. Azimo: Azimo is focused on remittance services, offering fast and cost-effective international money transfers. Users can send money to bank accounts, mobile wallets, or as cash pickups.

 

These EMIs demonstrate the diverse range of services and innovations in the field of digital finance. They are reshaping how individuals and businesses manage and transfer money, offering more convenience, speed, and often lower costs compared to traditional banking services. Each of these institutions is regulated and authorised to issue and manage e-money, reflecting the growing trend towards digital financial solutions globally.


Getting Started: EMI License or Agent Route 


You can enter the EMI space in two ways:


  1. Sourcing an EMI License:

    • Offers full control over operations and branding.

    • Requires significant financial and compliance investment.

  2. Acting as an Agent:

    • Lower cost and quicker entry to market.

    • Relies on a principal EMI’s license and infrastructure.


Comparison Table:

Factor

Own License

Agent Route

Control

Full

Limited

Costs

High

Lower

Time to Market

6–12 months (or more)

Few months

Compliance Burden

Full responsibility

Shared with principal EMI

Obtaining Your Own EMI Authorisation


To become an authorised EMI, you must:


  • Submit an Application via the FCA's Connect System: Register and complete the application process online.

  • Prepare a Comprehensive Business Plan: Include details of the proposed e-money services, financial projections, and governance arrangements.

  • Ensure Compliance Measures Are in Place: Develop policies for AML, KYC, and safeguarding of customer funds.

  • Pay the Application Fee: The fee varies depending on the type of application.

  • Meet Initial Capital Requirements: Demonstrate sufficient initial capital as stipulated by the FCA.


Acting as an Agent Under an Existing EMI


Alternatively, a business can operate under the authorization of an existing EMI by:

  • Registering as an Agent: The principal EMI must register the agent with the FCA, providing details of the arrangement.

  • Understanding the Scope of Activities: Agents can provide payment services on behalf of the principal but cannot issue electronic money themselves.


Application Process and Timeline


  • Preparation: Ensure all required information and supporting documents are complete before submission to avoid rejection.

  • Assessment Period: The FCA aims to assess complete applications within three months for payment and e-money firms.

  • Post-Submission: Be prepared to respond promptly to any additional information requests from the FCA to facilitate the process.


Foundational Requirements for EMI Setup


  1. Legal Entity:

    • Incorporate and register the business.

    • Finalise tax registration and compliance.

  2. Operations:

    • Hire key personnel (Compliance Officer, Risk Officer).

    • Draft governance and risk management policies.

  3. Technology:

    • Select core platforms for issuing, managing, and redeeming e-money.

    • Integrate fraud detection and AML tools.

  4. Banking Relationships:

    • Establish segregated client accounts for safeguarding customer funds.


Operational Readiness


To transition from foundational setup to operational readiness, you will need:


  1. Defined Service Scope:

    • Specify which services will be offered (e.g., remittance, e-money issuance).

  2. Technology Integration:

    • Ensure systems are compatible with regulatory reporting and partner integration.

  3. Compliance Processes:

    • Implement and test AML, KYC, and transaction monitoring systems.

  4. Partnership Agreements:

    • Finalise contracts with banks, technology vendors, or principal EMIs (if acting as an agent).


How much is the EMI Licence in the UK?


The cost of obtaining an Electronic Money Institution license in the UK includes several components:


  1. Application Fee: The Financial Conduct Authority (FCA) charges a fee of £5,000 for an authorised EMI license application. For a small EMI license, the application fee is £1,000​​. Fees are non-refundable.

  2. Initial Capital Requirement: A minimum initial capital of €350,000 (approximately £305,000) is required for an authorised EMI license. This ensures the financial stability of the institution​​.

  3. Ongoing Capital Requirement: The ongoing capital must be 2% of the outstanding electronic money issued by the business. This helps maintain operational liquidity and financial health​​.

  4. Annual FCA Fee: After obtaining the license, there is an annual fee payable to the FCA. The average annual fee is around £1,776​​.


Add the following insights:


  • Hidden Costs: Include expenses for legal counsel, technology integration, and staff training.

  • Timelines: Highlight the importance of building a buffer for unforeseen delays.

  • Common Challenges: Discuss issues like insufficient documentation or delayed feedback from regulators.


Additionally, businesses must ensure they have adequate measures to safeguard client funds, either through segregated client bank accounts or insurance policies, and meet stringent governance and compliance requirements. The entire process typically takes around six to 12 months if the application is complete and meets all regulatory standards.


EMIs must demonstrate strong governance and compliance frameworks. Explore our detailed guide on mitigating compliance risks during FCA authorisation to streamline the licensing process.


Regulatory compliance begins with strong governance and leadership. Use our Key Personnel Assessment Checklist to verify qualifications and ensure FCA readiness.


The Future of Digital Finance

 

The capabilities of EMIs to issue, manage, and redeem e-money, combined with their range of financial services, position them as key facilitators in the digital finance landscape. They offer innovative and flexible financial solutions that cater to both individual consumers and businesses, signifying a shift towards a more digital, efficient, and user-centric financial world.

 

In conclusion, understanding the role of EMIs is essential for anyone navigating the digital economy. They not only represent a significant leap in how we interact with money but also highlight the potential for greater financial inclusivity and innovation in the financial sector. As the world moves increasingly towards digital financial solutions, EMIs stand at the forefront, guiding this transformative journey.

As money institutions continue to innovate and expand, their role in facilitating digital payments and issuing secure payment cards across the European Union and the UK will remain crucial for the stability and growth of the digital economy.


 

Need Expert Guidance? We Can Help!

 

Are you considering applying for an EMI License and feeling overwhelmed by the complexity? Our consultancy specialises in guiding businesses through the intricacies of obtaining a License. With our expertise in regulatory compliance, financial planning, and strategic consultation, we can streamline your application process, ensuring that you meet all the necessary requirements with ease.

 

Don't navigate this journey alone. Contact us today for a consultation, and let us help you to unlock the potential of your business in the financial services sector. With Aevitium LTD's support, your path to obtaining a License can be clear and achievable.

 

Frequently Asked Questions (FAQ)


1. What is an Electronic Money Institution (EMI)?

An Electronic Money Institution (EMI) is a financial entity authorised to issue electronic money and manage digital transactions. EMIs operate within strict regulatory frameworks in both the EU and the UK to offer secure digital money services, bridging traditional banking with the digital economy.


2. How are EMIs regulated in the European Union and the United Kingdom?

In the European Union, EMIs are regulated under the E-Money Directive, which establishes requirements for licensing, customer protection, and operational standards. In the UK, the Financial Conduct Authority (FCA) oversees EMIs, ensuring they comply with regulations, including safeguarding customer funds, anti-money laundering (AML), and know your customer (KYC) requirements.


3. What is the difference between an EMI and a traditional bank?

Unlike traditional banks, EMIs do not provide loans or credit facilities. Their primary role is to issue electronic money and manage transactions. They offer services like payment cards, online transfers, and prepaid cards, without the full range of banking services typical of traditional banks in both the EU and UK markets.


4. What types of payment cards do EMIs provide?

EMIs commonly issue prepaid cards and other types of payment cards linked to e-money accounts. These cards can be used similarly to debit or credit cards, enabling users to make purchases and payments both online and offline. In the EU and UK, these cards are regulated to ensure customer security and data protection.


5. Are EMIs secure for handling electronic money transactions?

Yes, EMIs in both the EU and UK are required to follow strict compliance measures, including AML and KYC regulations. These measures help ensure the security of electronic money transactions and protect customer information. Both the European Central Bank and the FCA enforce these standards.


6. Can EMIs operate in multiple EU member states and the UK?

EMIs authorised in one EU member state can often operate in other EU countries through passporting rights, allowing them to provide services across the European Union without needing separate licenses in each country. However, following Brexit, EMIs that wish to operate in both the EU and UK must obtain separate licenses in each jurisdiction.


7. How do EMIs support cross-border payments within the EU and the UK?

EMIs facilitate cross-border payments by offering multi-currency accounts, remittance services, and integration with international payment platforms. This allows customers and businesses to conduct transactions across the EU and the UK smoothly, even after the UK's departure from the European Union.


8. How do EMIs protect customer funds in the EU and the UK?

EMIs in both the EU and UK are required to safeguard customer funds, either by holding them in segregated accounts or by securing an insurance policy to protect against insolvency. This ensures that customer funds are protected and readily available for redemption.

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